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Business Economics is an important field of study that helps students and professionals understand how economic principles influence business decisions and activities. In today's rapidly changing business environment, knowledge of economics is essential for effective planning, resource management, problem-solving, and decision-making.This book has been designed to provide a clear and comprehensive understanding of the fundamental concepts of Business Economics, including demand and supply, production, costs, markets, international trade, government policies, and contemporary business issues. The concepts are presented in a simple and structured manner to help learners develop both theoretical knowledge and practical understanding.The purpose of this book is to bridge the gap between economic theories and real-world business applications. It encourages students to analyze business situations, understand economic challenges, and develop the skills required to make informed decisions in a competitive environment.I hope this book serves as a useful guide for students, educators, and anyone interested in understanding the relationship between economics and business. May it inspire curiosity, critical thinking, and a deeper appreciation of the role of economics in shaping successful businesses and a growing economy.
Dr. Pooja Singh
Dr. Pooja Singh is an Assistant Professor in the Department of Economics at the School of Arts, Humanities and Social Sciences, Chhatrapati Shahu Ji Maharaj University, Kanpur, Uttar Pradesh, India. She is presently serving in key administrative roles as Assistant Dean (Research) and Assistant Director, School of Arts, Humanities and Social Sciences at the same university. With over 11 years of academic experience, Dr. Singh has undertaken diverse responsibilities in both teaching and administration. Her teaching expertise includes Managerial Economics, Economic Analysis and Policy, Microeconomics, Farm Business Management, Principles of Management, Human Resources Management and Organizational Behaviour. She has published extensively in reputed national and international journals, including SCOPUS and ABDC-indexed publications. Her research primarily focuses on Applied Economics and Human Resource Management.
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