Business Economics : Principles and Practice

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Business Economics is an important field of study that helps students and professionals understand how economic principles influence business decisions and activities. In today's rapidly changing business environment, knowledge of economics is essential for effective planning, resource management, problem-solving, and decision-making.This book has been designed to provide a clear and comprehensive understanding of the fundamental concepts of Business Economics, including demand and supply, production, costs, markets, international trade, government policies, and contemporary business issues. The concepts are presented in a simple and structured manner to help learners develop both theoretical knowledge and practical understanding.The purpose of this book is to bridge the gap between economic theories and real-world business applications. It encourages students to analyze business situations, understand economic challenges, and develop the skills required to make informed decisions in a competitive environment.I hope this book serves as a useful guide for students, educators, and anyone interested in understanding the relationship between economics and business. May it inspire curiosity, critical thinking, and a deeper appreciation of the role of economics in shaping successful businesses and a growing economy.

Dr. Pooja Singh

Dr. Pooja Singh is an Assistant Professor in the Department of Economics at the School of Arts, Humanities and Social Sciences, Chhatrapati Shahu Ji Maharaj University, Kanpur, Uttar Pradesh, India. She is presently serving in key administrative roles as Assistant Dean (Research) and Assistant Director, School of Arts, Humanities and Social Sciences at the same university. With over 11 years of academic experience, Dr. Singh has undertaken diverse responsibilities in both teaching and administration. Her teaching expertise includes Managerial Economics, Economic Analysis and Policy, Microeconomics, Farm Business Management, Principles of Management, Human Resources Management and Organizational Behaviour. She has published extensively in reputed national and international journals, including SCOPUS and ABDC-indexed publications. Her research primarily focuses on Applied Economics and Human Resource Management.

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Indian Economic Policy

 The book Indian Economic Policy has been written with the objective of providing a clear, structured, and comprehensive understanding of the major policies that govern the Indian economy. It is designed to serve as a foundational text for undergraduate and postgraduate students of economics, commerce, and management, while also being useful for competitive examinations and general readers interested in India’s economic development.

This book systematically introduces the reader to key areas of economic policy, beginning with the structure and functioning of the Indian economy and gradually moving through essential policy domains such as agriculture, industry, infrastructure, fiscal and monetary systems, external sector management, employment, poverty alleviation, education and health, rural development, sustainable development, inflation control, and economic reforms. It also includes contemporary institutional frameworks such as planning mechanisms

and policy think tanks, along with recent developments shaping India’s economic trajectory.

Special emphasis has been given to connecting theoretical concepts with real-world policy applications. Case studies, statistical appendices, a glossary of important terms, and a structured index have been included to enhance understanding and provide a practical perspective on how economic policies operate in India.

Efforts have been made to present the content in a simple, logical, and learner-friendly manner. Each chapter is carefully structured with clear headings and systematic explanations to support easy comprehension and effective revision. The book also aligns with current academic syllabi and examination requirements.

It is hoped that this book will help readers develop a strong conceptual foundation in Indian Economic Policy and enable them to understand the challenges and opportunities involved in managing a large and evolving economy like India.

The author sincerely hopes that Indian Economic Policy will serve as a valuable resource for students, educators, and readers seeking to understand India’s economic framework and policy environment.

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Research Methodology: Tools and Techniques for Effective Research

 This book provides a clear and practicalunderstanding of the tools and techniques required toconduct effective research. 

It explains thefundamental concepts of research methodology,including research design, data collection methods,sampling techniques, and data analysis. The book alsohighlights the importance of literature review,hypothesis formulation, and research ethics inscientifi c studies. Written in a simple and systematicmanner, this book is designed to help undergraduate,postgraduate, and research scholars develop strongresearch skills. It serves as a useful guide for planning,conducting, and presenting research in an organizedand scientific way.

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Fundamental of Human Resource Management: (Concepts, Frameworks, and Managerial Insights)

 The book Fundamentals of Human Resource Management has been written with the objective of providing a clear, structured, and comprehensive understanding of the core concepts and practices of HRM. It is designed to serve as a foundational text for undergraduate and postgraduate students of management, commerce, and related disciplines, while also acting as a useful reference for HR practitioners and aspiring professionals.

This book systematically introduces readers to the principles of HRM, beginning with its meaning, scope, and evolution, and gradually progressing to essential functional areas such as workforce planning, job analysis, recruitment and selection, training and development, performance appraisal, compensation management, employee relations, and labor legislation. Special emphasis has been given to linking theoretical concepts with practical applications to help readers understand how HR policies and practices operate in real organizational settings.

Efforts have been made to present the content in a simple, logical, and learner-friendly manner. Each topic is explained with clarity, supported by relevant examples, key terms, and structured headings to enhance comprehension and retention. The book aligns with contemporary academic requirements and syllabi, making it suitable for classroom learning, examinations, and self-study.

It is hoped that this book will help readers develop a strong conceptual foundation in Human Resource Management and encourage them to appreciate the strategic importance of managing people effectively in organizations.

The author sincerely hopes that Fundamentals of Human Resource Management will prove to be a valuable resource for students, educators, and professionals alike.

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Strategic Management: From Insight to Impact.

 Marketing is a dynamic and integral part of modern business, influencing how products, services, and brands are created, communicated, and delivered to consumers. This book is designed to provide a comprehensive understanding of marketing concepts, strategies, and practices, making it suitable for students, professionals, and anyone interested in the field.

The content covers core marketing principles, including consumer behavior, market segmentation, targeting, positioning, and the marketing environment, along with emerging trends shaped by digital transformation, globalization, and sustainability. Each chapter is structured to present concepts clearly, supported by examples and practical applications, helping readers connect theory with real-world marketing scenarios.

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Perspectives In Engineering and Management

 The contemporary landscape of engineering and management is evolving at an unprecedented pace, driven by technological advancements, globalization, and the increasing complexity of organizational systems. This book, Perspectives in Engineering and Management, seeks to provide a comprehensive exploration of the intersections between these two critical domains. Our goal is to offer readers a multidimensional understanding of how engineering principles and managerial practices converge to shape innovation, efficiency, and sustainable organizational growth.

The chapters included in this volume reflect a diverse range of perspectives, from theoretical frameworks to practical applications, and from emerging digital technologies to human-centric management approaches. They are the result of contributions from scholars and practitioners who bring both academic rigor and real-world insights to the discussion. Topics covered include workforce planning, digital transformation, smart solutions, open innovation, employee well-being, and the role of community in organizational effectiveness, among others.

This book is intended for students, researchers, academicians, and professionals in engineering, management, and allied fields. It aims to serve as a reference for those seeking to understand how modern organizations can leverage technology, human capital,

and innovative practices to remain competitive and sustainable in a dynamic environment.

We express our sincere gratitude to all contributors whose expertise and dedication have made this book possible. We also thank our families, colleagues, and institutions for their unwavering support throughout this endeavor.

It is our hope that Perspectives in Engineering and Management will inspire new ideas, foster interdisciplinary collaboration, and provide a roadmap for the integration of engineering and management principles in the 21st century.

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AI & Management: Emerging Trends Challenges and Opportunities Volume - 2

The rise of Artificial Intelligence (AI) marks one of the most transformative shifts of our time, reshaping how organizations operate, how leaders make decisions, and how businesses engage with their stakeholders. No longer confined to theoretical models or futuristic predictions, AI has become a critical driver of competitiveness, innovation, and efficiency across industries. Its growing role in management demands careful reflection not only on the opportunities it creates but also on the ethical, social, and organizational challenges it brings.

This edited volume, AI & Management: Emerging Trends, Challenges and Opportunities, seeks to provide a comprehensive and critical understanding of how AI is redefining management practices. It brings together contributions from a wide range of scholars, researchers, and practitioners who examine the implications of AI in areas such as strategic decision-making, human resource management, leadership, customer engagement, supply chain operations, finance, governance, and risk management.

What makes this book distinctive is its balanced approach. While celebrating the potential of AI to revolutionize management, the contributors also highlight the challenges of adoption, including data privacy concerns, ethical dilemmas, organizational resistance, and regulatory barriers. Through a mix of theoretical analysis, empirical research, and case studies, this book offers readers both conceptual depth and practical insights.

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Tribal Economic : Sustainable Tribal Growth

 This work has been prepared to provide a clear and structured understanding of tribal development in India, particularly in the context of modernization and globalization. It aims to present a comprehensive overview of the economic, social, cultural, and political changes experienced by tribal communities over time.The content is organized systematically to cover key themes such as constitutional safeguards, land and forest rights, welfare schemes, livelihood transformations, and development strategies. Special emphasis has been placed on explaining both the opportunities and challenges arising from modernization and globalization in tribal areas.Case studies of major tribal communities have been included to highlight the diversity of tribal life and to provide real-world illustrations of theoretical concepts. These examples help in understanding how different tribes adapt to changing socio-economic conditions while preserving their cultural identity.This work is intended to serve as a useful resource for students, researchers, and anyone interested in tribal studies and development issues. It also seeks to encourage a balanced perspective that values both development and cultural preservation.The author acknowledges that tribal development is a dynamic and evolving field, and any feedback or suggestions for improvement are welcome for future revisions.

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Dr. Nutan Kumari, Dr. Preeti Peter Ekka

Dr.Nutan Kumari holds a Ph.D. in Marketing from Guru Ghasidas Vishwavidyalaya, Bilaspur. She completed her Master's degree in Commerce from St. Xavier's College, Ranchi, and has qualified NET and SET. With experience as an Assistant Professor, she has contributed to teaching and academic research. She has published several research papers in reputed journals on consumer behavior, marketing, and investment patterns. Her research interests include consumer perception, branding, and socio-economic studies.

Dr. Preeti Peter Ekka is a recipient of the prestigious ICSSR Doctoral Fellowship. She is associated with St. Joseph's Evening College, Bangalore. She has completed her Ph.D. in Marketing from Guru Ghasidas Vishwavidyalaya and holds a strong academic background in Commerce, having qualified NET and SET. With teaching experience and active involvement in research, she has published several papers in reputed journals focusing on consumer behavior, marketing, and socio-economic studies. Her research interests include consumer perception, branding, and development studies.

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Business Ethics and Corporate Governance : Concepts, Cases, and Emerging Trends

 Business ethics and corporate governance have become essential areas of study and practice in today's dynamic and interconnected global economy. Organizations are increasingly expected to operate with transparency, accountability, and a strong sense of responsibility toward all stakeholders. This book, Business Ethics and Corporate Governance, has been designed to provide a clear, structured, and comprehensive understanding of these important concepts.

Each chapter has been carefully structured to ensure clarity and progressive learning. The inclusion of case studies, review questions, appendices, and reference materials further enhances the usefulness of the book for academic study and professional reference.

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Dr. Sneh P. Daniel, Anushka

Dr. (Mrs.) Sneh P. Daniel is an Associate Professor at the Department of Business Studies, Joseph School of Business Studies & Commerce, SHUATS, with over 20 years of teaching experience. She has guided 80+ undergraduate, 35 postgraduate, and several Ph.D. scholars.

Her research focuses on human resource management, MSME challenges, work-life balance, job stress, and social welfare schemes. She is the author of two books and has published widely in national and international journals, conference proceedings, and edited volumes. Dr. Daniel has also delivered expert talks and training sessions on leadership, team building, personality development, stress management, and effective communication across various institutions.

Anushka is an emerging academician and researcher with specialization in Human Resource Management. Currently a Junior Research Fellow at the Sam Higginbottom Institute of Agriculture, Technology & Sciences, she is pursuing her PhD in Commerce and has consistently demonstrated academic excellence throughout her career. A graduate and postgraduate from the University of Allahabad, she has also served as an Assistant Professor and presented research papers at leading international conferences.With a passion for teaching, research, and creative pursuits like sketching and craft, she brings both rigor and relatability to her writing.

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Financial Markets and Institutions

 The subject of Financial Markets and Institutions is an essential part of understanding how modern economies function. It explains the structure and working of financial systems, including banks, non-banking financial companies (NBFCs), and the role of the central bank. This project has been undertaken to gain a comprehensive understanding of these concepts and their importance in economic development.The content of this project is primarily based on the book "Financial Markets and Institutions" written by two authors, along with other reliable sources such as educational websites and study materials. Every effort has been made to present the topics in a clear, simple, and organized manner so that they are easy to understand.Through this project, I have learned about the functioning of banking institutions, the role of the Reserve Bank of India (RBI), the importance of monetary policy, and the growing significance of NBFCs in the Indian economy. It has also helped me understand current trends, challenges, and developments in the financial sector.I hope this project proves to be informative and useful in understanding the key aspects of financial markets and institutions.

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Dr. Neha Agarwal, Dr. Shruti Srivastava

Dr. Neha Agrawal is a distinguished Assistant Professor of Business Management with a career spanning over fifteen years at the vital intersection of academic theory and industrial practice. A prominent Ph.D. scholar, her definitive research on the growth and prospects of MSMEs has been instrumental in bridging critical gaps between scholarly study and real-world application. By integrating her dual-specialization MBA in Finance and Human Resource Management with rigorous empirical research, Dr. Agrawal provides a unique, multi-dimensional perspective on sustainable organizational growth. A prolific contributor to reputable peer-reviewed journals and a frequent speaker on national and international stages, she has firmly established herself as a leading thought leader in the landscape of modern management.

Dr. Shruti Srivastava is an esteemed academician and researcher currently serving as an Assistant Professor at the Maharishi University of Information Technology. A recognized scholar in her field, she was awarded the prestigious Summer Faculty Research Fellowship at IIT Delhi, a testament to her rigorous analytical capabilities and commitment to advanced inquiry. Dr. Srivastava's intellectual contributions are widely recognized in the global research community, with an extensive portfolio of publications in peer-reviewed and Scopus-indexed journals. Beyond the written word, she is a seasoned speaker who has presented her findings at leading national and international conferences, bridging the gap between theoretical frameworks and practical application.

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Introduction to Operations Research Tools and Techniques for Optimal Decisions

 Operations Research has emerged as one of the most powerful tools for scientific decision-making in modern organizations. From business and industry to government and defense, the application of quantitative techniques has transformed the way complex problems are analyzed and solved. This book, Introduction to Operations Research, provides a comprehensive and structured understanding of the fundamental principles and advanced methodologies of this dynamic discipline.

The text systematically covers essential topics such as Linear Programming, Transportation and Assignment Models, Game Theory, Queuing Theory, Inventory Management, Decision Theory, Markov Analysis, Simulation, Non-Linear Programming, Integer Programming, Replacement Models, and Dynamic Programming. Each chapter is designed to build conceptual clarity while maintaining practical relevance. Emphasis has been placed on problem-solving techniques, real-world applications, and analytical thinking core competencies required in today’s data-driven environment.

Particular care has been taken to present mathematical concepts in a clear and student-friendly manner, making this book suitable for undergraduate and postgraduate students of management, engineering, commerce, and related disciplines. The inclusion of appendices on mathematical foundations, probability, and statistical tools further strengthens the learner’s analytical base.

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Dr. D. C. Upadhyay

Dr. D. C. Upadhyay is a distinguished academician, researcher, and educational leader with more than two decades of experience in the field of Mathematics and Applied Sciences. 

He is associated with the Faculty of Basic & Applied Sciences, Madhav University, Abu Road, Rajasthan, where he contributes actively to teaching, research, and academic development.

Dr. Upadhyay has held several senior academic and administrative positions, including Director, Principal, Dean (R&D), and Head of Department, in reputed institutions across India. He has successfully supervised multiple Ph.D. scholars, published widely in national and international journals, and received research funding from the Department of Science & Technology (DST), Government of India.

Known for his dynamic teaching style and commitment to academic excellence, Dr. Upadhyay continues to inspire students and researchers through his scholarly work and practical contributions to mathematical sciences.

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Human Resource Management. ( Managing People in Modern Organizations )

 Human Resource Management is one of the most important functions of any organization, as it focuses on the effective utilization, development, and well-being of human capital. In the present era of globalization, technological advancement, and intense competition, managing people efficiently has become both a challenge and a necessity.

This book, Human Resource Management, has been written with the objective of providing a clear, practical, and comprehensive understanding of HRM concepts for students, teachers, and management professionals. The content has been structured in a simple and systematic manner, keeping in mind the academic requirements of universities and professional institutions.

The book covers major areas such as workforce planning, recruitment and selection, training and development, performance appraisal, compensation management, industrial relations, labor laws, e-HRM, and HR analytics. Special emphasis has been given to contemporary issues including diversity management, employee engagement, corporate social responsibility, and ethical practices.

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Dr. Pooja Singh

Dr. Pooja Singh is an Assistant Professor in the Department of Economics at the School of Arts, Humanities and Social Sciences, Chhatrapati Shahu Ji Maharaj University, Kanpur, Uttar Pradesh, India. She is presently serving in key administrative roles as Assistant Dean (Research) and Assistant Director,

School of Arts, Humanities and Social Sciences at the same university. With over 11 years of academic experience, Dr. Singh has undertaken diverse responsibilities in both teaching and administration. Her teaching expertise includes Managerial Economics, Economic Analysis and Policy, Microeconomics, Farm Business Management, Principles of Management, Human Resources Management and Organizational Behaviour. She has published extensively in reputed national and international journals, including SCOPUS and ABDC-indexed publications. Her research primarily focuses on Applied Economics and Human Resource Management.

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Bridging Identification and Inclusive Education for CWSN ( Children With Special Needs )

 The field of inclusive education has undergone significant transformation over the past decades, emphasizing the rights, abilities, and potential of every child, particularly Children with Special Needs (CWSN). This book, Bridging Identification and Inclusive Education for CWSN, is conceived as a comprehensive guide to understanding, implementing, and advancing inclusive practices across diverse educational contexts.

The primary aim of this book is to provide a holistic perspective that links early identification, assessment, curriculum adaptation, teacher preparation, assistive technologies, and community engagement. Each chapter is designed to address both theoretical foundations and practical strategies, offering insights for educators, school leaders, policymakers, researchers, and families committed to inclusive education.

A distinctive feature of this work is its emphasis on evidence-based practices and interdisciplinary collaboration. By integrating research findings, policy frameworks, and real-world examples, the book presents actionable strategies for supporting the learning, social-emotional development, and participation of children with diverse needs. It also highlights emerging trends, including digital tools, adaptive technologies, and AI-supported learning, which have the potential to transform inclusive education.

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Agriculture for Viksit Bharat 2047

 Agriculture has always been the foundation of India’s economy, culture, and civilization. As the nation moves forward with the vision of Viksit Bharat 2047, the role of agriculture becomes even more significant in ensuring food security, sustainable livelihoods, and inclusive growth. Transforming Indian agriculture requires a balanced integration of traditional knowledge, modern science, technology, and policy-driven initiatives.

This book presents thoughtful perspectives on contemporary agricultural challenges and opportunities, highlighting innovation, sustainability, and rural development as key drivers of progress. It emphasizes the importance of empowering farmers, strengthening infrastructure, promoting diversification, and encouraging the participation of youth and women in agriculture. By addressing emerging issues such as climate change, resource management, and technological adoption, the book aligns closely with national development goals.

I am confident that this work will serve as a valuable resource for students, researchers, educators, policymakers, and practitioners. It not only contributes to academic understanding but also supports practical solutions for building a resilient and future-ready agricultural sector. I hope this book inspires informed dialogue and meaningful action toward achieving the vision of Viksit Bharat 2047.

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Anthology

Dr. Lalit Kumar Sanodiya is currently working as an Assistant Professor in the Department of Agronomy, Faculty of Agricultural Sciences, Prof. Rajendra Singh (Rajju Bhaiya) University, Prayagraj, Uttar Pradesh, India. He has done Ph. D. in Agronomy from the Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS),

formerly Allahabad Agricultural Institute and He pursued his B.Sc. (Ag) and M.Sc. (Ag) Agronomy degree from Swami Vivekanand University, Sagar (M.P.).  He qualified for ICAR NET 2021. Dr. L. Sanodiya is a recipient of the Best Thesis Award, Young Ph.D. Scholar in Agronomy and Young Research Fellow Award, 2023. He has published several research papers, review papers, book chapters, and popular articles. His research interests is field crops, Organic farming and Conservation Agriculture. He has guided 17 M.Sc. Students in United University, Prayagraj and 15 M.Sc. Students in PRSU, Prayagraj, UP.

Dr. Supriya Goutam is an Assistant Professor at Indore Institute of Management and Research (IIMR), a NAAC ‘A’ accredited institution affiliated with DAVV University, Indore. She has over 8 years of academic experience along with 1 year in the corporate sector, giving her a balanced understanding of both industry and academia.

She holds a PhD from the Central University of Allahabad, dual master’s degrees (MBA and M.Com), and is UGC-NET qualified. Dr. Goutam has published several research papers in Scopus, ABDC, and UGC-CARE journals, reviewed multiple research works, and contributed to edited academic books in the domains of entrepreneurship and marketing. Throughout her career, she has handled various key academic and administrative roles, contributing actively to curriculum development, student mentoring, and academic quality enhancement. 

Dr. Anuj Kumar Shukla is currently working as a Research associate in the Department of Animal Husbandry, Sam Higginbottom University of Agriculture Technology and Sciences (SHUATS University), Prayagraj, Uttar Pradesh, India. He has done master’s and doctorate from the Sam Higginbottom University of Agriculture, Technology and Sciences (SHUATS),

formerly Allahabad Agricultural Institute and He pursued his B.Sc. (Ag) from Agra University. Dr. A.K.Shukla is a recipient of the Junior Young Scientist Award, 2021. He has published several research papers, review papers, book chapters, and popular articles. 

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