Business Economics : Principles and Practice

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Business Economics is an important field of study that helps students and professionals understand how economic principles influence business decisions and activities. In today's rapidly changing business environment, knowledge of economics is essential for effective planning, resource management, problem-solving, and decision-making.This book has been designed to provide a clear and comprehensive understanding of the fundamental concepts of Business Economics, including demand and supply, production, costs, markets, international trade, government policies, and contemporary business issues. The concepts are presented in a simple and structured manner to help learners develop both theoretical knowledge and practical understanding.The purpose of this book is to bridge the gap between economic theories and real-world business applications. It encourages students to analyze business situations, understand economic challenges, and develop the skills required to make informed decisions in a competitive environment.I hope this book serves as a useful guide for students, educators, and anyone interested in understanding the relationship between economics and business. May it inspire curiosity, critical thinking, and a deeper appreciation of the role of economics in shaping successful businesses and a growing economy.

Dr. Pooja Singh

Dr. Pooja Singh is an Assistant Professor in the Department of Economics at the School of Arts, Humanities and Social Sciences, Chhatrapati Shahu Ji Maharaj University, Kanpur, Uttar Pradesh, India. She is presently serving in key administrative roles as Assistant Dean (Research) and Assistant Director, School of Arts, Humanities and Social Sciences at the same university. With over 11 years of academic experience, Dr. Singh has undertaken diverse responsibilities in both teaching and administration. Her teaching expertise includes Managerial Economics, Economic Analysis and Policy, Microeconomics, Farm Business Management, Principles of Management, Human Resources Management and Organizational Behaviour. She has published extensively in reputed national and international journals, including SCOPUS and ABDC-indexed publications. Her research primarily focuses on Applied Economics and Human Resource Management.

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Tribal Economic : Sustainable Tribal Growth

 This work has been prepared to provide a clear and structured understanding of tribal development in India, particularly in the context of modernization and globalization. It aims to present a comprehensive overview of the economic, social, cultural, and political changes experienced by tribal communities over time.The content is organized systematically to cover key themes such as constitutional safeguards, land and forest rights, welfare schemes, livelihood transformations, and development strategies. Special emphasis has been placed on explaining both the opportunities and challenges arising from modernization and globalization in tribal areas.Case studies of major tribal communities have been included to highlight the diversity of tribal life and to provide real-world illustrations of theoretical concepts. These examples help in understanding how different tribes adapt to changing socio-economic conditions while preserving their cultural identity.This work is intended to serve as a useful resource for students, researchers, and anyone interested in tribal studies and development issues. It also seeks to encourage a balanced perspective that values both development and cultural preservation.The author acknowledges that tribal development is a dynamic and evolving field, and any feedback or suggestions for improvement are welcome for future revisions.

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Dr. Nutan Kumari, Dr. Preeti Peter Ekka

Dr.Nutan Kumari holds a Ph.D. in Marketing from Guru Ghasidas Vishwavidyalaya, Bilaspur. She completed her Master's degree in Commerce from St. Xavier's College, Ranchi, and has qualified NET and SET. With experience as an Assistant Professor, she has contributed to teaching and academic research. She has published several research papers in reputed journals on consumer behavior, marketing, and investment patterns. Her research interests include consumer perception, branding, and socio-economic studies.

Dr. Preeti Peter Ekka is a recipient of the prestigious ICSSR Doctoral Fellowship. She is associated with St. Joseph's Evening College, Bangalore. She has completed her Ph.D. in Marketing from Guru Ghasidas Vishwavidyalaya and holds a strong academic background in Commerce, having qualified NET and SET. With teaching experience and active involvement in research, she has published several papers in reputed journals focusing on consumer behavior, marketing, and socio-economic studies. Her research interests include consumer perception, branding, and development studies.

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Business Ethics and Corporate Governance : Concepts, Cases, and Emerging Trends

 Business ethics and corporate governance have become essential areas of study and practice in today's dynamic and interconnected global economy. Organizations are increasingly expected to operate with transparency, accountability, and a strong sense of responsibility toward all stakeholders. This book, Business Ethics and Corporate Governance, has been designed to provide a clear, structured, and comprehensive understanding of these important concepts.

Each chapter has been carefully structured to ensure clarity and progressive learning. The inclusion of case studies, review questions, appendices, and reference materials further enhances the usefulness of the book for academic study and professional reference.

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Dr. Sneh P. Daniel, Anushka

Dr. (Mrs.) Sneh P. Daniel is an Associate Professor at the Department of Business Studies, Joseph School of Business Studies & Commerce, SHUATS, with over 20 years of teaching experience. She has guided 80+ undergraduate, 35 postgraduate, and several Ph.D. scholars.

Her research focuses on human resource management, MSME challenges, work-life balance, job stress, and social welfare schemes. She is the author of two books and has published widely in national and international journals, conference proceedings, and edited volumes. Dr. Daniel has also delivered expert talks and training sessions on leadership, team building, personality development, stress management, and effective communication across various institutions.

Anushka is an emerging academician and researcher with specialization in Human Resource Management. Currently a Junior Research Fellow at the Sam Higginbottom Institute of Agriculture, Technology & Sciences, she is pursuing her PhD in Commerce and has consistently demonstrated academic excellence throughout her career. A graduate and postgraduate from the University of Allahabad, she has also served as an Assistant Professor and presented research papers at leading international conferences.With a passion for teaching, research, and creative pursuits like sketching and craft, she brings both rigor and relatability to her writing.

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