Showing posts with label ViASTUDY Digital Press. Show all posts
Showing posts with label ViASTUDY Digital Press. Show all posts

Research Methodology: Principles, Techniques, and Applications

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  Unlock the power of research with Research Methodology: Principles, Techniques, and Applications by Dr. Satendra S. Thakur & Dr. Anamika Rawat, Ms. Namrata Thakur.

In a world driven by data, innovation, and informed decisions, this book is your essential guide to mastering the art and science of research. Whether you're a student, scholar, or professional, it bridges theory with real-world relevance—making complex concepts accessible and actionable.

  • ✅ Ideal for academic projects, thesis writing, and professional research  
  • ✅ Covers principles, techniques, and practical applications  
  • ✅ Available now on Amazon, Flipkart :

https://amzn.in/d/cWSzmWG

Take a look at this Research Methodology  - Principles, Techniques, and Applications on Flipkart

https://www.flipkart.com/research-methodology-principles-techniques-applications/p/itme8f3da77e7c23?pid=9798900231372&affid=editornoti&_refId=&_appId=CL&fbclid=IwVERDUAMxrhNleHRuA2FlbQIxMAABHnM2hkhGOgd6fO11lmMn39qq-xGGCJGB7oPsn066KrrRBj8RhIsn4FyLOlrY_aem_HXn2AkVCwrfJz8J_U90uiQ

📚 Elevate your research game. Grab your copy today and lead with clarity and confidence!

📘 AI & Management: Emerging Trends, Challenges and Opportunities – Volume 1

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📘 AI & Management: Emerging Trends, Challenges and Opportunities – Volume 1 
Explore the dynamic intersection of artificial intelligence and modern management in this groundbreaking volume. From strategic adoption to ethical dilemmas, this book dives deep into how AI is reshaping decision-making, leadership, and organizational growth across industries.
🔍 What’s Inside: 
✅ Cutting-edge research and case studies 
✅ Insights into AI-driven innovation and workforce transformation 
✅ Challenges in implementation, governance, and scalability 
✅ Opportunities for sustainable, tech-enabled leadership 
Whether you're a student, researcher, entrepreneur, or industry professional, this volume offers a rich blend of theory and practice to help you navigate the future of intelligent management.
📚 Published by ViASTUDY Digital Press 
🎯 Perfect for academic libraries, tech institutes, and forward-thinking organizations
👉 Grab your copy today and be part of the AI-powered revolution in management!



Decoding Consumer Behaviour. Volume - 2

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Decoding Consumer Behaviour.
Insights, Trends, and Applications : Understanding the Dynamics of Modern Consumer Choices : Volume - 2

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The completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellectual contributions, and unwavering support of many individuals and institutions to whom we owe our deepest gratitude.

First and foremost, we would like to extend our sincere thanks to all the contributing authors. Your rigorous research, insightful analyses, and thoughtful perspectives have enriched this volume and made it a valuable addition to the growing body of knowledge on consumer behaviour. Your commitment to academic excellence and innovation is truly commendable.

We are grateful to the peer reviewers and editorial advisory board members for their critical feedback, constructive suggestions, and encouragement throughout the review process. Your expertise helped shape the quality and integrity of this volume.

We would also like to acknowledge the support of our respective academic institutions and research centres. Your resources, encouragement, and belief in interdisciplinary scholarship provided the foundation upon which this work was built.

Special thanks are due to the publishing team for their professionalism, patience, and support at every stage of the publication process. Your collaboration and guidance made the journey from manuscript to printed volume a smooth and rewarding experience.

Dr. Shubhendu S. Shukla

Dr. Shubhendu Shekher Shukla is an accomplished academic and author with expertise in Digital Marketing, Marketing Analytics, Rural Management, and more. An Associate Professor at SRM Business School, Lucknow, he holds a Ph.D. in Management and has authored over 12 books on diverse management topics. A passionate educator and researcher, Dr. Shukla is also active in global academic circles and committed to promoting sustainable development through education and innovation.