ViASTUDY Digital Press (vdp)

श्रवणबाधित विद्यार्थियों की संवेगात्मक बुद्धि

CXO WORLDS June 19, 2026

यह पुस्तक श्रवणबाधित विद्यार्थियों की संवेगात्मक बुद्धि पर आधारित एक महत्वपूर्ण अध्ययन प्रस्तुत करती है। इसमें यह दर्शाया गया है कि ध्वनि-हीन वातावरण में पले-बढ़े विद्यार्थी किस प्रकार भावनात्मक जागरूकता, सहनशीलता, आत्मविश्वास और सामाजिक समझ विकसित करते हैं।विशेष शिक्षा, मनोविज्ञान तथा समावेशी शिक्षा से जुड़े शिक्षकों, शोधकर्ताओं, अभिभावकों और प्रशिक्षकों के लिए यह पुस्तक एक मूल्यवान संसाधन है। इसमें ऐसे प्रभावी शैक्षणिक तरीकों और सहयोगी वातावरण पर प्रकाश डाला गया है जो श्रवणबाधित विद्यार्थियों के सर्वांगीण विकास को प्रोत्साहित करते हैं।यह पुस्तक सहानुभूति, संवेदनशीलता और समझ विकसित करते हुए समाज में सकारात्मक और समावेशी दृष्टिकोण बनाने की दिशा में एक प्रेरक कदम है।

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डॉ. अवनीश कुमार मिश्र

डॉ. अवनीश कुमार मिश्र एक समर्पित शिक्षाविद् एवं विशेष शिक्षण विशेषज्ञ हैं। उन्होंने श्रवण बाधित शिक्षा में विशेषज्ञता के साथ विशेष शिक्षा में पी-एच.डी. प्राप्त की है। पाँच से अधिक वर्षों के शैक्षणिक अनुभव के साथ, वे समावेशी शिक्षा, श्रवण बाधित बच्चों में श्रवण-वाक् एवं भाषा विकास तथा हिंदी शिक्षण-शास्त्र के क्षेत्र में महत्वपूर्ण योगदान दे रहे हैं।

उनका शोध कार्य श्रवण बाधित विद्यार्थियों की संवेगात्मक बुद्धि एवं संवेगात्मक स्थिरता पर केंद्रित है, जो विशेष बच्चों की भावनात्मक एवं शैक्षणिक प्रगति को समझने में महत्वपूर्ण है।

डॉ. मिश्र ने विभिन्न प्रतिष्ठित संस्थानों में सहायक प्रोफेसर एवं पाठ्यक्रम समन्वयक के रूप में कार्य किया है तथा अनेक राष्ट्रीय एवं अंतरराष्ट्रीय संगोष्ठियों, कार्यशालाओं एवं फेकल्टी डेवलपमेंट प्रोग्राम में सक्रिय सहभागिता की है। एक समर्पित शिक्षक के रूप में उनका उद्देश्य विशेष आवश्यकताओं वाले विद्यार्थियों के लिए समावेशी एवं सहयोगपूर्ण शैक्षणिक वातावरण बनाना है, जहाँ वे अपनी क्षमताओं का पूर्ण विकास कर सकें।

समावेशी शिक्षा को सशक्त बनाने और सभी शिक्षार्थियों को गुणवत्तापूर्ण शिक्षा प्रदान करने की दिशा में डॉ. मिश्र निरंतर प्रयासरत हैं।

ViASTUDY Digital Press (vdp)

Marketing Management : Concepts, Tools, and Case Studies

CXO WORLDS June 19, 2026

Marketing is the heartbeat of every successful business. It connects organizations with their customers, drives growth, and shapes the way products and services are perceived in a competitive marketplace. The rapid evolution of technology, globalization, and changing consumer expectations has transformed marketing into a dynamic discipline that requires both strategic thinking and practical execution.

This book, Marketing Management, is designed to provide a comprehensive understanding of marketing principles, strategies, and contemporary practices. It covers foundational concepts such as sales management, consumer behavior, brand positioning, and marketing research, while also addressing modern trends including digital marketing, social media engagement, sustainable marketing, and ethical practices. Each chapter is structured to blend theoretical insights with practical examples, case studies, and tools that students, professionals, and entrepreneurs can apply in real-world scenarios.

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Dr. Satendra S. Thakur, Dr. Anita Vishwakarma, Dr. Namrata Thakur

Dr. Satendra S. Thakur is currently serving as Professor and Dean, Faculty of Management at RKDF University, Bhopal. He brings with him over 17 years of teaching and research experience in the field of Management. Dr. Thakur was awarded a Ph.D. in Management by Barkatullah University, Bhopal, in 2012.An accomplished academician, Dr. Thakur has published more than 80 research papers in reputed national and international journals and has authored 07 books in the domain of management. He has successfully supervised around 19 Ph.D. scholars, with degrees awarded under his mentorship at both Barkatullah University and RKDF University. Dr. Thakur has expertise in Research Methodology, Human resource management, Marketing Management, Business Statistics he is also expert in Data analysis through SPSS. In addition to his academic roles, Dr. Thakur also holds the position of Coordinator, Internal Quality Assurance Cell (IQAC) at RKDF University, contributing significantly to the institution's quality assurance and academic excellence initiatives.

Dr. Anita Vishwakarma is currently serving as an Associate Professor at the TIT Group of Institutions, Bhopal. She began her professional journey in 2008 and brings with her over 17 years of rich experience spanning both academia and industry. Dr. Vishwakarma holds an MBA and earned her Ph.D. in 2022 from Barkatullah University, Bhopal, with a specialization in Green Marketing.Additionally, she has several research articles published in reputed, peer-reviewed journals. Her academic repertoire includes teaching a wide array of management subjects such as Management Concepts and Practices, Production and Operations Management, Marketing Management, Advertising Management, Organizational Behavior, Consumer Behavior, Retail Management, Business Legislation, and Strategic Management.

Dr. Namrata Thakur is currently serving as an Assistant Professor in the Faculty of Management at RKDF University, Bhopal. She completed her MBA with dual specialization in Human Resource Management and Finance in 2022. Ms. Namrata is presently pursuing her Ph.D. in Management from RKDF University, Bhopal.She possesses expertise in a range of management subjects, including Human Resource Management, Organizational Behavior, Business Law, and Business Policy. Her academic interests reflect a strong foundation in both theoretical and practical aspects of management education.

ViASTUDY Digital Press

Research Methodology: Principles, Techniques, and Applications

viastudy September 14, 2025

Unlock the power of research with Research Methodology: Principles, Techniques, and Applications by Dr. Satendra S. Thakur & Dr. Anamika Rawat, Ms. Namrata Thakur.

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ViASTUDY Digital Press

📘 AI & Management: Emerging Trends, Challenges and Opportunities – Volume 1

viastudy September 14, 2025

📘 AI & Management: Emerging Trends, Challenges and Opportunities – Volume 1

Explore the dynamic intersection of artificial intelligence and modern management in this groundbreaking volume. From strategic adoption to ethical dilemmas, this book dives deep into how AI is reshaping decision-making, leadership, and organizational growth across industries.

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ViASTUDY Digital Press

Decoding Consumer Behaviour. Volume - 2

viastudy August 24, 2025

Decoding Consumer Behaviour.
Insights, Trends, and Applications : Understanding the Dynamics of Modern Consumer Choices : Volume - 2

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The completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellectual contributions, and unwavering support of many individuals and institutions to whom we owe our deepest gratitude.

First and foremost, we would like to extend our sincere thanks to all the contributing authors. Your rigorous research, insightful analyses, and thoughtful perspectives have enriched this volume and made it a valuable addition to the growing body of knowledge on consumer behaviour. Your commitment to academic excellence and innovation is truly commendable.

We are grateful to the peer reviewers and editorial advisory board members for their critical feedback, constructive suggestions, and encouragement throughout the review process. Your expertise helped shape the quality and integrity of this volume.

We would also like to acknowledge the support of our respective academic institutions and research centres. Your resources, encouragement, and belief in interdisciplinary scholarship provided the foundation upon which this work was built.

Special thanks are due to the publishing team for their professionalism, patience, and support at every stage of the publication process. Your collaboration and guidance made the journey from manuscript to printed volume a smooth and rewarding experience.

Dr. Shubhendu S. Shukla

Dr. Shubhendu Shekher Shukla is an accomplished academic and author with expertise in Digital Marketing, Marketing Analytics, Rural Management, and more. An Associate Professor at SRM Business School, Lucknow, he holds a Ph.D. in Management and has authored over 12 books on diverse management topics. A passionate educator and researcher, Dr. Shukla is also active in global academic circles and committed to promoting sustainable development through education and innovation.